by Rick Hendershot – How do you get people to come to your website? It doesn’t matter if you are selling a product like cell phones, a service like landscaping, your own info-products like ebooks or DVDs, or your own original music. It doesn’t matter. To be successful online you have to get people to come to your website. You have to get traffic.
But how do you get traffic? Web promoters and internet marketers have been wrestling with this problem for years. Anybody who has tried to build traffic knows you have to develop a robust online profile and get people coming to your site to see what your have to offer. But the initial question is always the same: “How do I get people to come to my website?”
The answer is always the same too. You have to build your web presence by spreading information about your products or services around the web. You have to reach people where they are. If people in your target audience are not at your website (yet), you have to go where they are and try to draw them in.
I’m not talking about advertising here – although advertising is important and certainly works. I’m talking about offering free information that people are interested in reading or listening to or viewing. This is what we call “compelling content” – stuff that addresses needs or desires or interests that your target audience have.
But this presents a HUGE problem! Most of us do not have the time or talent to produce compelling content. And hiring other people to write articles or produce interesting, informative audio presentations or videos for you may be too expensive.
Wouldn’t it be nice if there was a simple solution to this problem? Well, believe it or not, there is a simple solution and it is staring you in the face.
You can use other people’s (free) content to draw your prospects to your service. You don’t have to write or produce a thing, because thousands of people have already done it for you. I’m not talking about stealing content and putting your own name on it. No, I’m talking about “aggregating” other people’s content and associating yourself with it – exactly the way Google does.
In case you haven’t noticed, Google is the biggest content aggregator going. Google doesn’t actually produce any significant content themselves. They take the stuff you and I produce and aggregate it in their search results pages. Then they run ads on these results pages and make billions of dollars.
Well guess what! You can do exactly the same thing. You can aggregate content focused on your own niche to create a valuable resource that people interested in your niche will visit. Sources for this kind of content are almost limitless. Here are just a few of them…
- Articles from sources like Ezinearticles-dot-com or GoArticles-dot-com
- Videos from sources like Youtube-dot-com or Revver-dot-com or Google Video
Do the people who created this content want you using it like this? Yes, the producers of this content want you to use it. That’s why they have put it there in the first place. As long as you don’t mess with their content by changing it, and as long as you include their links whenever you republish it, you are using it exactly the way they want you to use it.
I’m not talking about an “article directory” here. I’m talking about a website or blog with narrowly focused niche content. Say you are in the “dog training” niche. Your aggregated content site would contain only (or primarily) content about dog training – videos and articles about dog training.
Does narrowly-focused content like this exist on article and video-sharing sites? Yes, of course it does. Just go to Youtube and search for videos about your niche. You’re likely to find several thousand. They won’t all be quality productions, but many of them will be well produced, insightful, humorous, or just plain interesting.
Once you’ve created a blog or website with narrowly-focused aggregated content, what can you do with it?
Well, for one thing you can “monetize” this new resource by running ads for your services or affiliate products and selling advertising such as Google Adsense.
But even more importantly, you can drive people to your money website(s) by promoting your most important services and embedding links to your web pages.
If you’re interested in this approach to creating links and driving traffic to your websites, you should check out a new product called Linknet Autoblog. With this service you get a keyword-focused blog that gradually builds content from sources like Youtube and various article sites. This content is perfectly focused on your most important keywords and creates hundreds of links to all your websites – driving traffic day in and day out.
The best part is that you don’t have to do anything to maintain it. Of course you can add posts if you like, but if you don’t want to be bothered, the system just continues creating new content and links day after day, month after month, without any input from you at all.
For more information on this product I recommend you have a look at Linknet Autoblog. And by the way, you can even create a network of keyword-focused AutoBlogs. Can you imagine the exposure you would generate for your products with a network of 5 or 10 or 20 blogs churning out new content and driving prospects to your websites every day!
Check out AutoBlog at Linknet-Promotions.com